Panasonic’s director has posted a letter mentioning that the employer has no plans to promote off the Lumix digital digicam enterprise.

Within the letter, Yosuke Yamane – director of Panasonic’s Imaging Enterprise Unit – moreover declared that it the producer is devoted to creating the full-physique and Micro 4 Thirds digital digicam sequence, and after the Panasonic GH5 II and Panasonic GH6 it intends to ship out even higher stunning merchandise.

Revealed on Panasonic’s channel on Chinese language social media neighborhood Weibo, the letter lists 3 succinct factors (translated by way of Mirrorless Rumors): 1) No objective to promote the Lumix enterprise 2) We’re devoted to develop every the FF and MFT format 3) After the GH5 II and GH6 we’re devoted to launch higher stunning merchandise We first heard chatter that Panasonic might promote the Lumix facet of the enterprise in September 2020,

while the flow into change into speculated by way of YouTube duo Tony and Chelsea Northrup. Again then it looked like there was 2021 doom in maintain for Panasonic, which purchased fewer cameras than Olympus however liberating the extreme total efficiency and relatively low value Panasonic S5.

In Might 2021 it change into pronounced as soon as extra that Panasonic must exit the digital digicam enterprise just like its Micro 4 Thirds compatriot Olympus.

In an article revealed on Diamond On-line and shared by way of Picture Rumors, Panasonic formally launched it would be current course of a “most necessary organizational restructuring” and outsourcing TV manufacturing to TCL in China.

When the rumor first broke in 2019 that Olympus might be selling its digital digicam division, an legit spokesperson from Olympus change into quick to squash it. In a declaration issued to Picture focus in November 2019, Olympus stated, “For Imaging, nonetheless, we presently have np plans to promote the enterprise.

The problem is consequently to stabilize and reinforce its market place.” Simply over years later in January 2021, Olympus completed the swap of its Imaging enterprise to OM Digital Options.

Whether or not or now now not the Panasonic rumor appears to be precise is however to be seen. Panasonic has assured us through on Chinese language microblogging web site, Weibo, they haven’t any objective to promote the enterprise. Nevertheless, it handiest took Olympus years amongst confirming it wouldn’t promote and ending the sale swap to OM Digital Options.

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